What is the difference between branding and marketing?
BRANDING VS. MARKETING
Branding comes first. Marketing comes second.
Branding is why. Marketing is how.
Branding is long-term. Marketing is short-term.
Branding is big-picture. Marketing is focused and single-minded.
Branding is strategic. Marketing is tactical.
Branding begins inside your organization. Marketing begins with the consumer.
Marketing is your message. Your brand is who you are.
Marketing helps find and motivate buyers. Branding creates loyal customers and advocates.
– LYNN MANTERNACH, PH.D.