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Know your audience and niche the F*** down people! Knowing your audience persona will help you discover your content niche.

61% of people are more likely to buy a company’s products when that company provides content that is uniquely tailored to a specific audience.

Stop chasing everyone, obsess over the smallest viable market.

Pandering to the largest possible audience makes us average. Seek out people who want better, not average.

Identify the smallest viable audience and live or die in service of them.


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